Reprice against the market, never below your floor.
PriceLens watches live competitor prices, moves yours by rules you set, and refuses to cross the margin floor — every change logged with what it was before.
78 SKUs repriced against live competitor data
Competitors matched by AI · 96% and 91%
Buy Box win rate 71% · up from 58%
4 SKUs held at the floor — gap not closable
0 sales below the margin floor
Running on your catalogue right now — every line below happened without anyone opening a tab.
actions today
needed you
unattended
sales below the margin floor, across 14 runs
PriceLens defends the margin once the listing is live.
See the whole selling lifecycle →A listing goes live at a price that was right on the day it was written.
On every channel that price immediately starts drifting out of the market.
PriceLens reprices against live competitor offers continuously — and never below your computed floor.
Winning the Buy Box at a defensible price is what earns the orders and the reviews.
What you achieve with PriceLens
Four hundred prices kept current without anyone checking four hundred prices.
Up from 58% after 30 days — the gap is closed hourly, not on whichever day you remembered.
Repricing upward matters as much as downward; both are inside your rules.
The floor is computed from landed cost and live fees, so discounting can never quietly go under.
Down from about two and a half hours of spreadsheet checks that were stale by evening.
Most repricers are a race to the bottom with extra steps.
Matching the wrong listing
A cheaper listing for a different product is not a competitor, and matching it costs you margin.
No floor means no discipline
Winning the Buy Box below cost is not winning, and it is the default behaviour of naive rules.
Changes with no audit trail
If you cannot see what a price was before, you cannot tell whether the rule is working.
Before and after
A week of repricing
The same work, measured twice — today’s numbers against the same catalogue running on MergeKart.
Eleven updated, four forgotten, all stale by evening.
Matched offers, hourly repricing, a hard floor and a full log.
sales below margin floor
4
Buy Box win rate
58%
prices reviewed weekly
30
Match, rule, floor, log
The floor is the reason the rest of it can be trusted.
GemsHouse listing
96% match · same stone and metal
AuraFine listing
91% match · same weight band
Low-confidence match
excluded from the rule
A bad match is worse than no match, so low confidence is excluded.
71%
Buy Box win rate
after 30 days on PriceLens
0
sales below the margin floor
14 repricing runs
8m
a week on pricing
down from ~2.5 hours of manual checks
“The floor is the reason we trust it. It stops instead of chasing, and it tells us it stopped.”
“Buy Box win rate up 13 points with no below-margin sales”
Works better with
PriceLens sets the price. These three depend on it.
MarketSpy
soonSupplies the band that clears
OmniList
Pushes the price to every channel
ListIQ
soonKeeps the listing in contention
Self-serve · from ₹1,600/mo
See full pricing →Questions sellers actually ask.
No. Repricing operates inside a floor and ceiling you set, so a reprice can never breach the margin rule you configured.
Continuously against live competitor data, rather than on a fixed daily schedule.
No, and any tool claiming that is overstating. Buy Box outcomes depend on the marketplace's own criteria, including seller metrics and fulfilment — price is one input.
Yes. Rules are configured per channel, so you can automate where competition is live and hold prices where it is not.
Run it in dry-run against twenty of your listings.
You will see every move it would make, and where it would stop, before anything changes.
No card for the first 14 days · your catalogue, not a sandbox