By need

Win the Buy Box without giving away the margin.

Winning the box is a pricing problem with a floor attached. MergeKart watches live competitor offers, closes the gap by rule, and stops dead at the margin you computed.

Dry-run mode first · see every move before it happens
Buy Box · this morning

Win rate 71% across 1,206 listings

result

78 SKUs repriced against live offers

auto

4 SKUs held at floor — gap not closable

held

Competitor matched by AI · 96% confidence

AI

0 sales below the margin floor

guard

Running on your catalogue right now — every line below happened without anyone opening a tab.

128

actions today

4

needed you

24/7

unattended

71%

Buy Box win rate after 30 days on PriceLens

A repricer without a floor wins the box at a loss.

Competitors move daily

Yesterday’s price is today’s lost box, and nobody can watch thirty listings by hand.

Your floor is not a guess

Fees, shipping and payment costs decide where you must stop. Most tools do not model them.

Coverage decides the box too

Price is one input. Incomplete specifics keep you out of contention whatever you charge.

Before and after

A week of price checks

The same work, measured twice — today’s numbers against the same catalogue running on MergeKart.

8m2h 30ma week on price checks
Today · every job in its own place

Six tools, five hubs, nothing talking to anything else.

Listingstyped one at a time
Cross-listingretyped per channel
Inventoryfive stock numbers
Ordersfive queues
Pricingchecked by hand
Buyerssix inboxes
eBay
Amazon
Etsy
Walmart
Shopify
12 tabs open
With MergeKart · one command center

Every job feeds one record, and the marketplaces follow it.

Listings
Cross-listing
Inventory
Orders
Customers
MergeKart AI Command Centerone catalogue · one stock record · one queue
eBay
Amazon
Etsy
Walmart
Shopify
in sync
Measured onToday
On MergeKart

sales below margin floor

4

0eliminated

specifics coverage

61%

94%+33 pts

Buy Box win rate

58%

71%+13 pts

Price, floor, completeness, proof

Four things decide the box. Only one of them is the number on the listing.

app.mergekart.com/pricelens/buy-box

Emerald Halo Ring · ENG-8841

losing by ₹340 · closable

reprice

Sterling Cuff Bracelet

won back at ₹2,199

winning

Opal Pendant

at your floor — held

held

The gap is shown before anything moves, listing by listing.

71%

Buy Box win rate

Amazon · after 30 days on PriceLens

0

sales below the margin floor

14 repricing runs

8m

a week on pricing

down from ~2.5 hours

“We were winning the box occasionally and losing money doing it. Now we win it more and know where it stops.”

Aditya KataraGaurav Gems · Fine jewellery · Amazon + eBay
What changed
2h 30m8ma week on price checks
40sales below margin floor
61%94%specifics coverage

“Win rate up 13 points with zero below-margin sales”

Aditya KataraMeasured on their own catalogue
FAQ

Questions sellers actually ask.

PriceLens watches live competing offers, closes the gap by rules you set, and stops at your margin floor. Price is only part of it — listing completeness and seller metrics also feed the decision, which is why ListIQ scoring sits alongside repricing.

No. The floor is computed from landed cost and live marketplace fees, and recomputed whenever either changes. A rule may close a competitor gap up to that floor and will not cross it.

Continuously, rather than on whichever day someone remembers to check a spreadsheet. Each change is logged with the price it replaced, so a move can always be traced back to the offer that triggered it.

The Buy Box is an Amazon mechanism, but the same problem — being the offer a marketplace chooses to show — applies on Walmart and in eBay’s Best Offer dynamics. PriceLens repositions across the channels you connect.

Yes. Fees, competition and margin differ per channel, so floors and rules are held per channel against the same underlying product record.

Bring twenty listings and we will show you the gap.

Dry-run first: you will see every move the rules would make before anything changes.

No card for the first 14 days · your catalogue, not a sandbox